I remember a few years ago, I had the opportunity to celebrate Halloween’s Day in the USA with a group of Aussies. It was a great experience.
We played pranks all night and shared great stories.
Creating experiences and magic moments is what magnifies the human experience.
And holidays and special occasions are a great way to share your gifts with family and friends.
This week, I’ve had some interesting phone calls. I wanted to share some with you.
I love connecting with clients and prospects on on the phone. You can tell quickly whether someone has the goods or not.
My communication style addresses the core issues that are not usually resolved in coaching programs, mindset programs or business in a box solutions.
Here’s some big lessons I want to share with you.
The first thing is to stay away from the drama. There is always drama in your marketplace and it’s amazing how some people can seem to attract it all the time.
Drama is negative energy and it will drag you down. Unless you have the emotional equity in your tank, you will be worn down. It's like fighting gravity. You will lose, it's only a matter of time.
My client and friend, Pete Godfrey, has no time for drama. I’ve adopted his attitude and placed filters in my conversations. And i’m pleased to report, I’ve noticed a big difference. Thanks Pete!
The next thing is when you are giving a recommendation or referral, make sure you do your due diligence.
Many seminars have multiple speakers. And while most promoters will research each speaker, some are lazy and don't check out the programs and packages they offer.
This creates the cancer of over-promise and under deliver in the game. I'm amazed at what some speakers are prepared to say just to make a sale. There's a big difference between a salesman and a businessman.
You are ultimately responsible, even if the person you referred to completely stuffs it up. Look after the relationships you create in this game. A great reputation is priceless while negative market equity will destroy your business.
Many marketers will tell you that running another ad, writing better copy or creating a better offer is all you need. Unfortunately, in a cluttered marketplace, you will need to discover your X-factor and leverage off it or you will struggle.
Lastly, don’t get overwelmed. Yes, there is always lots going on and lots to do. Make sure you are clear what cycle of business you are in.
Too many entrepreneurs are trying to grow when they should be consolidating while others are always learning and never have time to implement.
While I really feel for those who are continually learning and waiting for things to be "perfect", they never achieve results. They are the ones that often spend tens of thousands of dollars before they have their first website or client.
I would rather launch 10 failed products and learn from the experience than create the ultimate product and marketing plan but never release it.
While you always rise to your next level of incompetence, it’s important to expand your context of what’s possible.
That means a lag time from learning, to implementing, to harvesting the fruits of your labour.
Your external reality is a reflection of your inner values and beliefs. Keeping your world small so that you can "control" it is like creating a palace within your prison...
Nothing is missing...be a game changer!
Live Your Legacy,
P.S Need a fresh new strategy, market insights or a great marketing model for your product or service. I'm thinking of putting on one last mastermind for 2010. Please send me a private message if you are interested. It will be conducted in Ballina based on demand. This is your time!